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Join us: 'Becoming a Culture Architect: Creating and Maintaining Thriving Work Environments' webinar on April 10 at 3 PM ET. Register now!
Recognizing outstanding credit unions committed to exceptional member experiences and innovative service solutions.
ROYAL OAK, Mich. – March 6, 2025 – CUSG is proud to unveil the complete list of first-place winners of the 2025 MemberXP 'Best of the Best' Awards. Now in its 9th year, these prestigious awards celebrate credit unions that consistently provide exceptional member experiences and demonstrate outstanding member-centric leadership within the financial services industry.
The 2025 MemberXP 'Best of the Best' Awards are based on insights from more than 2.6 million data points, reflecting the experiences of around 8.6 million credit union members. This comprehensive evaluation process uses two key performance metrics—Net Promoter Score® (NPS) and Member Effort Score (MES)—to recognize the top 25% of performers in each experiential category, with the highest-ranking credit union in each category earning top honors.
CUSG President and CEO Patty Corkery expressed pride in the accomplishments of the award winners, stating, "The MemberXP 'Best of the Best' Awards highlight the dedicated efforts of credit unions to enhance member experiences continually. Each winner exemplifies a commitment to excellence and a member-first approach, proving that member advocacy leads to lasting loyalty and growth."
In addition to the main awards, MemberXP proudly presented the Best Overall Member Experience award, which combines the core credit union experiences of Consumer Loan, New Member, and Transaction. This year, Service 1st Federal Credit Union of Pennsylvania was honored with this distinction for their innovative use of MemberXP tools to gather real-time feedback, enabling them to constantly refine and enhance their services.
"Winning these prestigious awards reflects the heart of our culture—putting members first and striving for excellence in every interaction," shared Karen Wood, Chief Experience Officer from Service 1st Federal Credit Union. "It's a testament to our dedication to creating a service environment where trust, care, and innovation thrive."
New for 2025, MemberXP introduced an award recognizing outstanding performance in mystery shopping. The mystery shopping program assists credit unions in maintaining a consistent brand voice across their footprint while providing in-depth insights for coaching and improvement. The inaugural award, which encompasses the categories of Advocacy, Reliability, and Appreciation, was awarded to TVA Community Credit Union.
Congratulations to all the winners of the 2025 MemberXP 'Best of the Best' Awards for their unwavering dedication to serving their members with extraordinary experiences. Winners who were awarded top honors in each experiential category are listed below.Congratulations to all the winners of the 2025 MemberXP 'Best of the Best' Awards for their unwavering dedication to serving their members with extraordinary experiences. Winners who were awarded top honors in each experiential category are listed below.
| Award | #1 Ranked Credit Union | State |
| Best Overall Member Experience | Service 1st Federal Credit Union | PA |
| Mystery Shopping Excellence Award – NEW! | TVA Community Credit Union | AL |
| Best Transaction Experience | Harris County Federal Credit Union | TX |
| Best Consumer Loan Experience | Catholic & Community Credit Union | IL |
| Best New Member Experience | Service 1st Federal Credit Union | PA |
| Best New Account Experience | Community Credit Union of Florida | FL |
| Best Mobile App Experience | Service 1st Federal Credit Union | PA |
| Best Online Banking Experience | Service 1st Federal Credit Union | PA |
| Best Mortgage Loan Experience | Park View Federal Credit Union | VA |
| Best Member Care Experience | Community Choice Credit Union | MI |
| Best Member Advocacy | TVA Community Credit Union | AL |
| Most Reliable Staff | Service 1st Federal Credit Union | PA |
| Most Appreciative Staff | Partner Colorado Credit Union | CO |
For more information about the MemberXP platform or to learn how it can help elevate member experiences at your credit union, visit CUSG.com.
CUSG is a leading provider of innovative software and services in the areas of human resources, marketing, technology, and financial empowerment. The organization's mission is to support businesses with the delivery of exceptional experiences for their employees and customers while also maintaining a secure and resilient environment. CUSG is home to numerous national brands, including Performance Pro, Compease, The Learning Center, MemberXP, BankingXP, Save to Win, and Love My Credit Union Rewards. Serving over 2,200 financial institutions, universities, hospitals, and other businesses nationwide, CUSG is a trusted partner in their growth and development. The company has established strategic partnerships with industry leaders such as Trust & Will, Intuit TurboTax, H&R Block, Marquis, WHITE64, AudioEye, CalcXML, and Think|Stack, enabling it to offer comprehensive solutions tailored to support diverse business strategies and needs. For more information, visit CUSG.com.
Kaye Chervenak, VP of Corporate Marketing, CUSG
Kaye.Chervenak@CUSG.com
